Communication Essentials For Dummies by Elizabeth Kuhnke

Author:Elizabeth Kuhnke [Elizabeth Kuhnke]
Language: eng
Format: epub
ISBN: 9780730319528
Publisher: Wiley
Published: 2014-12-09T16:46:00+00:00

Sending a message that resonates

Sometimes you want to make your listeners snap, crackle and pop with excitement, enthusiasm and enchantment when you speak to them. To send a message that resonates with your listeners, you need to know what motivates, inspires and persuades them to engage and listen. To move an audience you have to get in tune with them, to understand their hearts and minds so that you can create a message that links up with their needs and desires.

Winston Churchill, Martin Luther King Jr. and John F. Kennedy were masters at sending messages that resonated with their listeners. Listen to recordings of their great speeches to discover how they tied their personal truths to those of the people they wanted to inspire. They conveyed a clear, compelling message that held a personal meaning for everyone who wanted to turn their vision into reality. Great communicators enthuse and enthral their audiences through their cascading energy. Their messages create a buzzing effect, convincing listeners that what they’re hearing is sure to create a better life for them.

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